HP Brings the Dinosaurs to Life at ROM

Adults and kids alike now have the chance to experience the world of dinosaurs in the newest exhibit of the Royal Ontario Museum's UltimateDinosaurs: Giants from Gondwana Exhibition. The exhibit will be made possible withthe help of life-size graphics created by HPLatex Technology. 65 million years have passed since the dinos ruled the world, but ROM will bring them back to life through the latest applications.  

The exhibit will showcase the world during the Triassic, Jurassic and Cretaceous periods using fossils. The displays will cover roughly 10, 000 square feet which will give visitors the feeling of being in transported to the lost world. The displays are large and colorful allowing visitors to see and feel what dinosaurs looked like in real life. Even the way they behaved will be projected in the exhibit.  

ROM head of design Dave Hollands said that “the success of Ultimate Dinosaurs: Giants from Gondwana depended on creating a captivating lost world for our visitors that would entertain and educate people of all ages”.

According to Dr. David Evans, Curator, Vertebrate Palaeontology in the ROM’s Department of Natural History, the museum "brings together some of the most exciting discoveries made in the last two decades. It is a must-see for people of all ages interested in dinosaurs or the history of life on our Earth".  

The use of HP Latex Printing Technology in recreating the lost era will change the world literally. It will create astonishing graphics that will engage and delight viewers while keeping the environmental benefits. Because HP Latex Inks are water-based, the impact of printing on the environment will be greatly reduced.

The Ultimate Dinosaurs: Giants from Gondwana is open from June 23 to Jan. 6, 2013. For more news, follow the Museum’s palaeontology experts on twitter @ROMpalaeo.