Are you finding yourself out of ideas for
your new direct mail designs this year? There are two choices when you are in a
rut in designing print material really. One, you just stop, do something else
and come back after an hour or even a whole day. Two, you can look at a lot of
other amazing and inspirational examples to get your creative mind working
again with whole new approaches to Direct Mail Designs.
If you do choose number two, then this
article is all you will need. We have collected 50 number of great designs that
we have found on the Web. May these inspirational works of direct mail art jog
your mind and give you some new and fresh ideas for creating praise worthy
direct mail marketing designs. So sit back and marvel at all these great
designs.
Grey Canada – Card Talk
Grey Canada used an obscure technology
called card talk and used it is a direct mail marketing piece which you can
listen once you follow some simple instructions.
BT Blackberry
No they were not giving out free
blackberries. For a stress free work environment they sent blackberry shaped
“squishies” that you can squeeze for comfort.
DDB Germany
DDB Germany sent a 3D puzzle to be
assembled using their quick drying glue to help. Turns out it was a vase mailed
for direct mail marketing.
New England Electric
This one from New England Electric won both
for design and performance. It was an interactive direct mail piece where you
pull out the chimney to get to the rest of the message,
Best Treatment – Sweets
The company best treatment released a nice
and sweet direct mail piece containing a cowboy hat and container of custom
M&M sweets with their logo marked on M&M.
Arrowmac
For that “Shock” or “Unusual” factor
Arrowmac used this nice direct mail piece for people to be curious about. You
won’t throw this direct mail piece until you know why it is weird like that.
Bodog.com – Casino Mailer
From Behence.net we see this nice work done
for Bodog.com and their casino division. They mail paper wallets with a pull
out part that is a print out of money (fake though). The marketing offer though
has the same value. A real eye-catcher
definitely.
Adobe – Print is not dead
In this award winner for direct mail
designs, Adobe’s Print is not dead message comes alive in their mailer that has
a vintage style created by G2 San Francisco.
Lynne Forsyth
Demonstrating that simplicity and target
marketing can win direct mail marketing awards, this mailer for Lynne Forysth
has a simple design, but since it was targeted correctly to its market it
gained some great attention.
Oxfam – Scratch mailer
With a little use of “scratch” psychology
students from Korea created this award winning direct mailer that has dramatic
effect. Since most people wanted to scratch off the scratch parts of prints,
they used this to encourage people to use coins to scratch off what the kid was
thinking. From there we get a nice message of how that coin can help kids in
Africa.
There are so many creative things you can do with direct mail prints. If you have a great idea of your own, you can easily have it done by professional direct mail printers like printplace.com. All you need is the right idea that will always intrigue customers and encourage them to keep that direct mail piece.
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